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	<title>Comments for My World of Ag Communication</title>
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	<link>http://agrcomm.wordpress.com</link>
	<description>Views of research and happenings by an assistant professor</description>
	<lastBuildDate>Wed, 20 May 2009 22:36:27 +0000</lastBuildDate>
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		<title>Comment on Ag literacy at its finest! by Heather</title>
		<link>http://agrcomm.wordpress.com/2009/02/15/ag-literacy-at-its-finest/#comment-47</link>
		<dc:creator>Heather</dc:creator>
		<pubDate>Wed, 20 May 2009 22:36:27 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=44#comment-47</guid>
		<description>Oh boy. I tweeted this already. I know I&#039;m about 3 months behind, but I just had to comment!</description>
		<content:encoded><![CDATA[<p>Oh boy. I tweeted this already. I know I&#8217;m about 3 months behind, but I just had to comment!</p>
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		<title>Comment on Ag literacy at its finest! by Emily Brinkman</title>
		<link>http://agrcomm.wordpress.com/2009/02/15/ag-literacy-at-its-finest/#comment-46</link>
		<dc:creator>Emily Brinkman</dc:creator>
		<pubDate>Wed, 25 Feb 2009 18:32:44 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=44#comment-46</guid>
		<description>WOW!!! I saw the picture and couldn&#039;t believe it!  The media is thinking that a sheep is really a goat?  Being an Ag Com major I see my importance in the ag industry and why we need to have good, strong advocates for agriculture.  I did post my own comment, trying to explain the photo better from a producers perspective.  I encourage others to post as well; I feel many of the posts tend to be negative about agriculture.

Emily</description>
		<content:encoded><![CDATA[<p>WOW!!! I saw the picture and couldn&#8217;t believe it!  The media is thinking that a sheep is really a goat?  Being an Ag Com major I see my importance in the ag industry and why we need to have good, strong advocates for agriculture.  I did post my own comment, trying to explain the photo better from a producers perspective.  I encourage others to post as well; I feel many of the posts tend to be negative about agriculture.</p>
<p>Emily</p>
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		<title>Comment on Warm and Fuzzy by Jason DeMoe</title>
		<link>http://agrcomm.wordpress.com/2008/07/01/warm-and-fuzzy/#comment-44</link>
		<dc:creator>Jason DeMoe</dc:creator>
		<pubDate>Sat, 08 Nov 2008 04:50:47 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=36#comment-44</guid>
		<description>Thanks making me smile at National Convention.
Thanks for organizing some 40,000 digital photos in less than 4 days.
Thanks for complimenting me on my tie.
Thanks for making a positive difference in the lives of &quot;young people&quot;.
Thanks for being you.</description>
		<content:encoded><![CDATA[<p>Thanks making me smile at National Convention.<br />
Thanks for organizing some 40,000 digital photos in less than 4 days.<br />
Thanks for complimenting me on my tie.<br />
Thanks for making a positive difference in the lives of &#8220;young people&#8221;.<br />
Thanks for being you.</p>
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		<title>Comment on Do you double dip? by Warren E. Clark</title>
		<link>http://agrcomm.wordpress.com/2008/06/24/do-you-double-dip/#comment-43</link>
		<dc:creator>Warren E. Clark</dc:creator>
		<pubDate>Fri, 24 Oct 2008 18:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=34#comment-43</guid>
		<description>First, congrats on a great blog. I found it today after seeing your Twitter about volunteering with the communications activities at the FFA National Convention communications room in Indy. I&#039;m sure you&#039;re doing a terrific job as you are with this blog.

Upfront I&#039;ll admit my ignorance about academic institutions and how they operate, so my comments are made through eyes of a private businessman.

In your comments above, you stated, &quot;My tenure committee isn’t going to want to see me with only 5 studies I have presented twice and then published, they want to see me doing a multitude of studies presented and published.&quot;

It seems to me that the issue may not really be about double-dipping, but may more about &quot;performance requirements&quot;, or expectations.

Would your &quot;double-dipping&quot; question still exist if the expectations were clearly defined as unwavering performance requirements which must be met or you wouldn&#039;t either graduate or be tenured or have a job? 

For example, let&#039;s say the &quot;requirement&quot; was clearly defined as: Five unique studies (seems like a lot, but maybe that&#039;s over a 2 year period) must be done and presented and published.

If that &quot;requirement&quot; were met, would the question about whether you went above and beyond that be an issue?

In private business the charge is to get the message out as many times through as many different forms of media to as many people as possible. If there&#039;s overlap there&#039;s even a justification for why that&#039;s a good thing. Same message frequency increases the chance the person hearing it will actually remeber it and take action or put the message to good use.

In any case, keep up the good work!</description>
		<content:encoded><![CDATA[<p>First, congrats on a great blog. I found it today after seeing your Twitter about volunteering with the communications activities at the FFA National Convention communications room in Indy. I&#8217;m sure you&#8217;re doing a terrific job as you are with this blog.</p>
<p>Upfront I&#8217;ll admit my ignorance about academic institutions and how they operate, so my comments are made through eyes of a private businessman.</p>
<p>In your comments above, you stated, &#8220;My tenure committee isn’t going to want to see me with only 5 studies I have presented twice and then published, they want to see me doing a multitude of studies presented and published.&#8221;</p>
<p>It seems to me that the issue may not really be about double-dipping, but may more about &#8220;performance requirements&#8221;, or expectations.</p>
<p>Would your &#8220;double-dipping&#8221; question still exist if the expectations were clearly defined as unwavering performance requirements which must be met or you wouldn&#8217;t either graduate or be tenured or have a job? </p>
<p>For example, let&#8217;s say the &#8220;requirement&#8221; was clearly defined as: Five unique studies (seems like a lot, but maybe that&#8217;s over a 2 year period) must be done and presented and published.</p>
<p>If that &#8220;requirement&#8221; were met, would the question about whether you went above and beyond that be an issue?</p>
<p>In private business the charge is to get the message out as many times through as many different forms of media to as many people as possible. If there&#8217;s overlap there&#8217;s even a justification for why that&#8217;s a good thing. Same message frequency increases the chance the person hearing it will actually remeber it and take action or put the message to good use.</p>
<p>In any case, keep up the good work!</p>
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		<title>Comment on Social Technographics by Dean</title>
		<link>http://agrcomm.wordpress.com/2008/07/23/social-technographics/#comment-42</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:47:31 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=39#comment-42</guid>
		<description>Hi Emily, this is a really interesting post. I followed up with Forrester to find out more about the report. I am currently researching for a &lt;strong&gt;2008 International State of eExtension report.&lt;/strong&gt; The Forrester report is over 12 months old now which might actually be a long time in Social Media. I was trying to reconcile some of the numbers with the Universal McCann Wave 3 report. What is your feeling has the social media landscape changed significantly in the last 12 months. Have you made in roads with your own research since July? Look forward to reading more. Dean</description>
		<content:encoded><![CDATA[<p>Hi Emily, this is a really interesting post. I followed up with Forrester to find out more about the report. I am currently researching for a <strong>2008 International State of eExtension report.</strong> The Forrester report is over 12 months old now which might actually be a long time in Social Media. I was trying to reconcile some of the numbers with the Universal McCann Wave 3 report. What is your feeling has the social media landscape changed significantly in the last 12 months. Have you made in roads with your own research since July? Look forward to reading more. Dean</p>
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		<title>Comment on Do you double dip? by KifyBRiffbaf</title>
		<link>http://agrcomm.wordpress.com/2008/06/24/do-you-double-dip/#comment-41</link>
		<dc:creator>KifyBRiffbaf</dc:creator>
		<pubDate>Mon, 04 Aug 2008 04:33:10 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=34#comment-41</guid>
		<description>Tahnks for posting</description>
		<content:encoded><![CDATA[<p>Tahnks for posting</p>
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		<title>Comment on Work by Andy</title>
		<link>http://agrcomm.wordpress.com/2008/07/01/work/#comment-39</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Tue, 01 Jul 2008 18:14:14 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=35#comment-39</guid>
		<description>Boy do I hear you loud and clear...

Your days sound a lot like ours - work, work, work, and then remodeling the house, or running the weedeater, or cleaning out the garage, or any one of a million point three things I need to catch up on.

And yet, I&#039;ve always found the desire to keep work from &quot;defining&quot; us fascinating.  In my world of ag communication (to borrow a phrase), my work is my defining characteristic.  There is very little I do that doesn&#039;t in some way relate back to our business.

I think some folks struggle with that, particularly if they have a spouse who doesn&#039;t in some way mirror that definition.  What I mean to say is that I don&#039;t think I would be as positive about the defining-ness of my profession if my wife weren&#039;t my business partner.

In fact, we often hear friends say something like &quot;I don&#039;t know how you two work together without killing each other...&quot;  And boy there are days (when she wants to kill me).

But, all that is not to say that a committed professional cannot have a spouse in a different profession and maintain the appropriate balance of work and play, but that there is a tendency (in my observation), to feel a certain guilt about not having more &quot;me time.&quot;  

Boy, I can&#039;t wait until my new kitchen&#039;s done...  I&#039;ll get a lot more work done then...</description>
		<content:encoded><![CDATA[<p>Boy do I hear you loud and clear&#8230;</p>
<p>Your days sound a lot like ours &#8211; work, work, work, and then remodeling the house, or running the weedeater, or cleaning out the garage, or any one of a million point three things I need to catch up on.</p>
<p>And yet, I&#8217;ve always found the desire to keep work from &#8220;defining&#8221; us fascinating.  In my world of ag communication (to borrow a phrase), my work is my defining characteristic.  There is very little I do that doesn&#8217;t in some way relate back to our business.</p>
<p>I think some folks struggle with that, particularly if they have a spouse who doesn&#8217;t in some way mirror that definition.  What I mean to say is that I don&#8217;t think I would be as positive about the defining-ness of my profession if my wife weren&#8217;t my business partner.</p>
<p>In fact, we often hear friends say something like &#8220;I don&#8217;t know how you two work together without killing each other&#8230;&#8221;  And boy there are days (when she wants to kill me).</p>
<p>But, all that is not to say that a committed professional cannot have a spouse in a different profession and maintain the appropriate balance of work and play, but that there is a tendency (in my observation), to feel a certain guilt about not having more &#8220;me time.&#8221;  </p>
<p>Boy, I can&#8217;t wait until my new kitchen&#8217;s done&#8230;  I&#8217;ll get a lot more work done then&#8230;</p>
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		<title>Comment on Is it education or a business? by Vatren Jurin</title>
		<link>http://agrcomm.wordpress.com/2008/04/21/is-it-education-or-a-business/#comment-30</link>
		<dc:creator>Vatren Jurin</dc:creator>
		<pubDate>Wed, 23 Apr 2008 18:12:28 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/?p=29#comment-30</guid>
		<description>I came across your website / blog on the most unusual way. I was reading this months FAST COMPANY magazine and they featured an article about NING and its social networks.

I joined them and made a search for ag related networks and found the one you started.

After reading some of your posts and finding your blog and specifically this article it really intrigued me.

I am in the private industry and I am experiencing the opposite of what you are......

Every year it seems that as the agricultural extension services in the US and in other countries losses funding or changes priorities we in the private sector are doing a lot more educating.

Maybe its the area in which we sell products. We sell micronutirents and other products to all crops all over the world. And every day I spend more and more time educating farmers about plant nutrition.

Its true that I want them to buy my products but we have taken the approach of teaching the farmers the importance of proper nutrition and then they will decide if they or they don&#039;t buy or technologies.

Just wanted to share my experience ... I have enjoyed your blog very much.</description>
		<content:encoded><![CDATA[<p>I came across your website / blog on the most unusual way. I was reading this months FAST COMPANY magazine and they featured an article about NING and its social networks.</p>
<p>I joined them and made a search for ag related networks and found the one you started.</p>
<p>After reading some of your posts and finding your blog and specifically this article it really intrigued me.</p>
<p>I am in the private industry and I am experiencing the opposite of what you are&#8230;&#8230;</p>
<p>Every year it seems that as the agricultural extension services in the US and in other countries losses funding or changes priorities we in the private sector are doing a lot more educating.</p>
<p>Maybe its the area in which we sell products. We sell micronutirents and other products to all crops all over the world. And every day I spend more and more time educating farmers about plant nutrition.</p>
<p>Its true that I want them to buy my products but we have taken the approach of teaching the farmers the importance of proper nutrition and then they will decide if they or they don&#8217;t buy or technologies.</p>
<p>Just wanted to share my experience &#8230; I have enjoyed your blog very much.</p>
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		<title>Comment on Nothing Changes by John Torres</title>
		<link>http://agrcomm.wordpress.com/2007/11/20/nothing-changes/#comment-9</link>
		<dc:creator>John Torres</dc:creator>
		<pubDate>Sun, 30 Dec 2007 04:52:07 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/2007/11/20/nothing-changes/#comment-9</guid>
		<description>How long will we have to continue with so called &quot;traditional&quot; communication mediums? As the average age of the less than 1% of the US population whom are production agriculturalists quickly reaches retirement or death (no cynicism intended), will the inheritors of production agriculture (Gen-X and Gen-Y) be as apt to even utilize &quot;traditional&quot; mediums? The new generation of production agriculturalists may need to take on more traditional rolls of entrepreneurs and small business owners which means less time driving the combine which can be outsourced to cheaper moderately skilled labor in exchange for the farm owner&#039;s much more valuable time in the office crunching numbers, analyzing production data and marketing product.

I remember telling my clients at ADM that if they really didn&#039;t want to deal with me giving them bad advice they could always sign up for an e-adm account and get the information for themselves if they wanted to. But then again, much to my dismay, they would sign up for an account and still keep calling grumpy as ever! haha.

Very good blog Dr. Emily. Keep it up!

Johnny T</description>
		<content:encoded><![CDATA[<p>How long will we have to continue with so called &#8220;traditional&#8221; communication mediums? As the average age of the less than 1% of the US population whom are production agriculturalists quickly reaches retirement or death (no cynicism intended), will the inheritors of production agriculture (Gen-X and Gen-Y) be as apt to even utilize &#8220;traditional&#8221; mediums? The new generation of production agriculturalists may need to take on more traditional rolls of entrepreneurs and small business owners which means less time driving the combine which can be outsourced to cheaper moderately skilled labor in exchange for the farm owner&#8217;s much more valuable time in the office crunching numbers, analyzing production data and marketing product.</p>
<p>I remember telling my clients at ADM that if they really didn&#8217;t want to deal with me giving them bad advice they could always sign up for an e-adm account and get the information for themselves if they wanted to. But then again, much to my dismay, they would sign up for an account and still keep calling grumpy as ever! haha.</p>
<p>Very good blog Dr. Emily. Keep it up!</p>
<p>Johnny T</p>
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		<title>Comment on Second Life&#8230; Second Education by Katie</title>
		<link>http://agrcomm.wordpress.com/2007/12/07/second-life-second-education/#comment-8</link>
		<dc:creator>Katie</dc:creator>
		<pubDate>Sat, 22 Dec 2007 21:40:19 +0000</pubDate>
		<guid isPermaLink="false">http://agrcomm.wordpress.com/2007/12/07/second-life-second-education/#comment-8</guid>
		<description>I&#039;m signed up for a class entirely about Second Life next semester. I may still drop it, because I&#039;m 1 class over my 9-credit hour limit. It&#039;s between that and a marketing class. I agree with your standpoint on SL, but I feel like I need to learn about it in case it takes off in education.</description>
		<content:encoded><![CDATA[<p>I&#8217;m signed up for a class entirely about Second Life next semester. I may still drop it, because I&#8217;m 1 class over my 9-credit hour limit. It&#8217;s between that and a marketing class. I agree with your standpoint on SL, but I feel like I need to learn about it in case it takes off in education.</p>
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